For example, take a look at this social post from Dominos that Google automatically translated from Japanese: These mistakes can be damaging to your brand. It ignores slang and idioms, misses nuances, and butchers grammar and syntax. Google Translate is notorious for making big mistakes in translation. Let’s explore some of the disadvantages of Google Translate. If you’re building a global brand and your reputation is important to you, using Google Translate on your public website is risky. It’s not perfect, but it’s a helpful tool for delivering the basic meaning of your words to other people who speak different languages. But for internal content like intranet sites, Google Translate can be a good fit. In terms of ROI, you probably don’t want to invest in a professional translator for a website that’s not customer-facing. High-quality human translation is an investment. This can save time and lower translation costs. The machine-generated draft is then post-edited by a skilled human translator. Many professional translators use machine translation to do the first draft of a translation. Machine translation will never outperform human translators, but it can still be a helpful tool for translators. When you navigate to a foreign language website in the Chrome browser, a popup will offer free, automatic translations of 100+ languages. Google’s translation tools integrate with Google Chrome and Android devices to offer quick translations of websites all over the world. Quick and Easy Translationĭespite accuracy issues, Google Translate is a fast and simple way to translate text and websites. As Google’s technology improves, machine translations will improve in quality. Like the human brain, it builds knowledge to get smarter over time. Neural machine translation technology is constantly evolving. Let’s explore the benefits of using Google Translate. If you need a quick and free way to translate a website from English into new languages, Google Translate is a decent starting point. However, translations for Kurdish, Nepali, Latin, Malaysian, Urdu, Maori, Cebuano, Georgian, Persian, Punjabi, and Uzbek were only 20% accurate. According to a 2018 study, Google Translate had 50% accuracy for languages like Afrikaans, German, Portuguese, Spanish, Polish, Chinese, Croatian, Dutch, Galician, Greek, Italian, and Latvian. In terms of accuracy, some languages perform better than others in Google Translate. Google Translate is always evolving and is even built into Google Pixel earbuds for real-time translation. Nowadays, Google Translate offers automatic translations for over 100 languages. NMT uses artificial intelligence to learn languages and improve knowledge constantly–mimicking the neural network in the human brain. By 2016, the team at Google added NMT (neural machine translation) to Google Translate. Originally, Google used SMT (statistical machine translation) to power its AI translation engine. So Google launched its machine translation solution, Google Translate, in 2006. Google’s Sergey Brin highlighted the terrible translation quality in a customer’s email that was translated from Korean: At this point, the technology was far from perfect. In the early 2000s, Google entered the race to license this early translation technology. Users could type in foreign language phrases and get a quick translation in English, Korean, Portuguese, Spanish, and more. Online machine translation made its big debut in 1997 with a service called Babel Fish. Join us as we explore the benefits and disadvantages of Google’s automated tools for translating professional websites. The cons? The translations are far from perfect and lack the nuance of a real native language. The pros? Google generates fast, easy, and free translations of many different languages. Just go to, type the original language, click the translate button, and view your translated target language. Google Translate is a great solution for people who want a quick translation on their web browser or phone.
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